Brand Awareness

Discover the Alta Magic

I created a brand awareness campaign for the Alta Chamber and Visitors Bureau to drive early ski season tourism bookings. The goal of the campaign was to highlight the uniqueness of the local Alta community and combine it with the nostalgia of the best snow on earth. I wrote the storyboard and art directed the videographer to shoot the promo. The video was used across organic social, paid social, and an email campaign. This campaign drove early bookings up by 10 percent and increased web traffic 30 percent.

Art direction and promotion: Sasha

Videography: Colby Angelos